Pet Health

Initiated and delivered a centralized platform for pet health management in under 3 months

Project

Project

Academic Project

Academic Project

Duration

Duration

June - August 2023,
3 months

June - August 2023,
3 months

My Role

My Role

Solo Designer
UX Research, Wireframing, UI Desgin, Prototyping

Solo Designer
UX Research, Wireframing, UI Desgin, Prototyping

About the Project

About the Project

In this UX/UI case study, the focus is on designing a comprehensive and user-centric pet health tracking app. The primary goal is to create a design solution that enhances the well-being of both pets and their owners by simplifying and improving the management of pet health information.
In this UX/UI case study, the focus is on designing a comprehensive and user-centric pet health tracking app. The primary goal is to create a design solution that enhances the well-being of both pets and their owners by simplifying and improving the management of pet health information.
In this UX/UI case study, the focus is on designing a comprehensive and user-centric pet health tracking app. The primary goal is to create a design solution that enhances the well-being of both pets and their owners by simplifying and improving the management of pet health information.

Opportunity & Benefits

In recent years, pet ownership has increased dramatically, with pets becoming beloved members of countless households.  The relationship between people and animals grows stronger.
In recent years, pet ownership has increased dramatically, with pets becoming beloved members of countless households.  The relationship between people and animals grows stronger.
According to HealthforAnimals (2022), Global Trends in the Pet Population
• Over a billion pets worldwide, while more than half the world is estimated to have a pet at home.
• Pet ownership is rising globally, particularly in millennial households.
• Pet ownership leads to improved human health outcomes, including better heart health, lower levels of depression and anxiety, and more.
According to HealthforAnimals (2022), Global Trends in the Pet Population
• Over a billion pets worldwide, while more than half the world is estimated to have a pet at home.
• Pet ownership is rising globally, particularly in millennial households.
• Pet ownership leads to improved human health outcomes, including better heart health, lower levels of depression and anxiety, and more.
According to HealthforAnimals (2022), Global Trends in the Pet Population
• Over a billion pets worldwide, while more than half the world is estimated to have a pet at home.
• Pet ownership is rising globally, particularly in millennial households.
• Pet ownership leads to improved human health outcomes, including better heart health, lower levels of depression and anxiety, and more.
According to HealthforAnimals (2022), Global Trends in the Pet Population
• Over a billion pets worldwide, while more than half the world is estimated to have a pet at home.
• Pet ownership is rising globally, particularly in millennial households.
• Pet ownership leads to improved human health outcomes, including better heart health, lower levels of depression and anxiety, and more.
Millennials are more likely to adopt pets than have children.
While 37 million Millennials have pets, only 19 million of them have kids.
Pet owners are mobile app lovers, so pet management apps can attract a lot of active users.
(Forbes, 2022)
Millennials are more likely to adopt pets than have children.
While 37 million Millennials have pets, only 19 million of them have kids.
Pet owners are mobile app lovers, so pet management apps can attract a lot of active users.
(Forbes, 2022)
Millennials are more likely to adopt pets than have children.
While 37 million Millennials have pets, only 19 million of them have kids.
Pet owners are mobile app lovers, so pet management apps can attract a lot of active users.
(Forbes, 2022)
Millennials are more likely to adopt pets than have children.
While 37 million Millennials have pets, only 19 million of them have kids.
Pet owners are mobile app lovers, so pet management apps can attract a lot of active users.
(Forbes, 2022)

69% of millennials are using technology to keep track of their pets, which includes the use of mobile apps.

69% of millennials are using technology to keep track of their pets, which includes the use of mobile apps.

69% of millennials are using technology to keep track of their pets, which includes the use of mobile apps.

Advances in tech are improving the way we care for our pets, and apps today offer owners the ability to track their pets’ health habits, monitor playtime, connect with pet care services, and so much more.
Advances in tech are improving the way we care for our pets, and apps today offer owners the ability to track their pets’ health habits, monitor playtime, connect with pet care services, and so much more.

Pets Apps are trending...

(Ryan, 2023)

Problem Statement

The management of a pet's health presents difficulties for pet owners.

Following vaccines and medical history is challenging due to records being dispersed. It's difficult to keep track of appointments and medications, which causes inconsistencies. Moreover, it is hard to spot health trends and get veterinary advice.

To simplify, pet health care and promote an integrated app will be needed.
The management of a pet's health presents difficulties for pet owners.

Following vaccines and medical history is challenging due to records being dispersed. It's difficult to keep track of appointments and medications, which causes inconsistencies. Moreover, it is hard to spot health trends and get veterinary advice.

To simplify, pet health care and promote an integrated app will be needed.
The management of a pet's health presents difficulties for pet owners.

Following vaccines and medical history is challenging due to records being dispersed. It's difficult to keep track of appointments and medications, which causes inconsistencies. Moreover, it is hard to spot health trends and get veterinary advice.

To simplify, pet health care and promote an integrated app will be needed.
The management of a pet's health presents difficulties for pet owners.

Following vaccines and medical history is challenging due to records being dispersed. It's difficult to keep track of appointments and medications, which causes inconsistencies. Moreover, it is hard to spot health trends and get veterinary advice.

To simplify, pet health care and promote an integrated app will be needed.

Project Goals

Set a few project goals to ensure a focused and successful design process that meets user needs.
Set a few project goals to ensure a focused and successful design process that meets user needs.

Business Challenge

Knowing the business challenges for developing an app as it helps strategize, mitigate risks, and create a user-centric solution for long-term success in a competitive market.
Knowing the business challenges for developing an app as it helps strategize, mitigate risks, and create a user-centric solution for long-term success in a competitive market.
Competition in the Market
Competition in the Market
Competition in the Market
Competition in the Market
The pet health tracking app faces competition from existing apps, making it challenging to attract and retain users.
The pet health tracking app faces competition from existing apps, making it challenging to attract and retain users.
Differentiation
Differentiation
Differentiation
Differentiation
To stand out in the crowded market, the app needs unique features that set it apart from competitors.
To stand out in the crowded market, the app needs unique features that set it apart from competitors.
Customer Switching
Customer Switching
Customer Switching
Customer Switching
Convincing pet owners to switch from their current app to the new one can be a significant challenge.
Convincing pet owners to switch from their current app to the new one can be a significant challenge.
Maintaining Customer Loyalty
Maintaining Customer Loyalty
Maintaining Customer Loyalty
Maintaining Customer Loyalty
Sustaining customer loyalty requires continuous innovation, updates, and a strong marketing strategy.
Sustaining customer loyalty requires continuous innovation, updates, and a strong marketing strategy.
Engagement
Engagement
Engagement
Engagement
Keeping users engaged in the long term is vital for the app's success and requires ongoing efforts to provide valuable content and features.
Keeping users engaged in the long term is vital for the app's success and requires ongoing efforts to provide valuable content and features.
Market Awareness
Market Awareness
Market Awareness
Market Awareness
Building brand awareness and gaining visibility among potential users is essential, especially in a competitive market.
Building brand awareness and gaining visibility among potential users is essential, especially in a competitive market.

Interview Questions

I interviewed our target audience to understand their behavior and needs. These interviews provided valuable insights for designing our app.
I interviewed our target audience to understand their behavior and needs. These interviews provided valuable insights for designing our app.

User Insights

During the interview with eight users, I noted down a few key insights. And these issues are a common problem for most of the users.

Our users range in age from 25 to 41.
During the interview with eight users, I noted down a few key insights. And these issues are a common problem for most of the users.

Our users range in age from 25 to 41.

Competitor Analysis

In order to conduct the competitor analysis, I investigated both direct and indirect competitors.
In order to conduct the competitor analysis, I investigated both direct and indirect competitors.

PetDesk | Direct Competitor

Pros

• Allows users to schedule and manage veterinary appointments conveniently.
• Provides reminders for vaccinations, medication doses, and other important pet-related events.
• Offers a messaging system for direct communication with veterinary clinics.

Cons

• Primarily focused on veterinary appointments and lacks additional features for general pet care.
• The app's user interface could benefit from further improvements.

Fuzzy | Indirect Competitor

Pros

• Provides access to online veterinary care, allowing pet owners to consult with veterinarians remotely.
• Provides resources and information to educate pet owners about pet care.

Cons

• The app operates on a subscription-based model, which may not be suitable for users who prefer one-time purchases.
• Some features or services within the app may be restricted or unavailable to users who choose not to subscribe.

User Needs

User needs for a pet health tracking app is the desire for a comprehensive and user-friendly platform to manage and monitor their pet's health, medical records, vaccinations, appointments, and overall well-being conveniently in one place.
User needs for a pet health tracking app is the desire for a comprehensive and user-friendly platform to manage and monitor their pet's health, medical records, vaccinations, appointments, and overall well-being conveniently in one place.
User needs for a pet health tracking app is the desire for a comprehensive and user-friendly platform to manage and monitor their pet's health, medical records, vaccinations, appointments, and overall well-being conveniently in one place.
User needs for a pet health tracking app is the desire for a comprehensive and user-friendly platform to manage and monitor their pet's health, medical records, vaccinations, appointments, and overall well-being conveniently in one place.

Empathy Maps & Personas

Through user interviews and research analysis, I created an empathy map and persona to capture the user's needs and motivations.
Through user interviews and research analysis, I created an empathy map and persona to capture the user's needs and motivations.

Features & Functionalities

Based on research and user persona, I outlined a number of features and functionalities that enable pet owners to easily monitor their pets' health.
Based on research and user persona, I outlined a number of features and functionalities that enable pet owners to easily monitor their pets' health.
Pet Profile
Pet Profile
Pet Profile
Pet Profile
Users can create profiles for their pets, including essential details like name, breed, age, weight, and medical history.
Users can create profiles for their pets, including essential details like name, breed, age, weight, and medical history.
Vaccination Reminders
Vaccination Reminders
Vaccination Reminders
Vaccination Reminders
The app sends timely reminders for upcoming vaccinations, ensuring pets stay up-to-date with their immunizations.
The app sends timely reminders for upcoming vaccinations, ensuring pets stay up-to-date with their immunizations.
Medication Tracking
Medication Tracking
Medication Tracking
Medication Tracking
Users can log and manage their pet's medications, including dosage and schedule.
Users can log and manage their pet's medications, including dosage and schedule.
Health Records
Health Records
Health Records
Health Records
The app allows users to maintain comprehensive health records, including vet visits, diagnoses, treatments, and test results.
The app allows users to maintain comprehensive health records, including vet visits, diagnoses, treatments, and test results.
Veterinary Directory
Veterinary Directory
Veterinary Directory
Veterinary Directory
Access to a database of local veterinarians and pet clinics, including their contact information and operating hours.
Access to a database of local veterinarians and pet clinics, including their contact information and operating hours.
Emergency Information
Emergency Information
Emergency Information
Emergency Information
The app may provide a space to store essential emergency contacts and medical information for the pet.
The app may provide a space to store essential emergency contacts and medical information for the pet.
Articles and Knowledge
Articles and Knowledge
Articles and Knowledge
Articles and Knowledge
Users may get insights into their pet's health trends, common health, pet behaviour, etc.
Users may get insights into their pet's health trends, common health, pet behaviour, etc.
Multi-Pet Support
Multi-Pet Support
Multi-Pet Support
Multi-Pet Support
The app allows users to manage multiple pets under one account.
The app allows users to manage multiple pets under one account.

Eisenhower Decision Matrix

I created a Eisenhower Decision Matrix that helps me to organize and prioritize tasks by urgency and importance.
I created a Eisenhower Decision Matrix that helps me to organize and prioritize tasks by urgency and importance.

Task Flows

I created two different task flows to outlines the user's journey, validates features, and ensures a user-centric design approach.
I created two different task flows to outlines the user's journey, validates features, and ensures a user-centric design approach.
Task 1: Exploring Pet Health app for the first time
Task 2: Receiving vaccination reminder and book an appointment

Paper Sketches

I quickly sketched to outline the general idea of how the product will look.
I quickly sketched to outline the general idea of how the product will look.

Digital Wireframes

I converted the paper sketches into a digital wireframes in Figma.
I converted the paper sketches into a digital wireframes in Figma.

Design System

I developed the design system in order to make the design visually consistent throughout the whole APP.
I developed the design system in order to make the design visually consistent throughout the whole APP.

UI Screens

I created two task flows based on the research findings to provide a clear understanding of the app's functionality.
I created two task flows based on the research findings to provide a clear understanding of the app's functionality.
Task 1: Exploring Pet Health app for the first time
Task 1: Exploring Pet Health app for the first time
After downloading the Pet Health App for the first time,

 users proceed to the Sign-Up Page.
After selecting their pet's species and creating a profile by inputting essential pet information, users are directed to the home page.
The Article Section offers an array of information to educate new pet owners and enhance their understanding of pet care.
Task 2: Receiving vaccination reminder and book an appointment
Task 2: Receiving vaccination reminder and book an appointment
Upon receiving a vaccination reminder from the Pet Health App, 

users can directly access the appointment scheduling interface by tapping the notification, where they can select the desired vaccine and view available veterinary.
After choosing a veterinary, users will find relevant vet information and services, allowing them to select their required service.
Users can then proceed to select the service date, time, 

and the pet needing vaccination.
A pre-booking summary is provided for review before confirming the appointment. 

Upon successful booking, offering the option to add the appointment to the user's schedule.

All Screen

Reflection

I've realized the profound impact of understanding user needs and translating them into a seamless app experience. From unraveling the complexities of information architecture to crafting a visually appealing yet functional interface, I've gained insights into the delicate balance between aesthetics and usability.

This experience has solidified my passion for user-centered design, inspiring me to continually strive for digital solutions that resonate with users on a meaningful level.

Thank you for taking time
to read through this case study

Thank you for taking time
to read through this case study

Thank you for taking time
to read through this case study

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