Oasis

Enriched the Oasis coffee brand for all coffee lovers!

Project

Project

Academic Project

Academic Project

Duration

Duration

October - December 2022,
3 months

October - December 2022,
3 months

Skills

Skills

Graphic Design, Brand Development

Graphic Design, Brand Development

About the Project

About the Project

Oasis was conceived with a vision to transform the urban experience for international students in Toronto, Canada. Recognizing the unique challenges and adventures that come with living in a new city, Oasis aims to provide a serene retreat that feels like a home away from home. Our brand name reflects the essence of our product, offering an enriched haven for all coffee enthuists while providing a perfect recharge to the busy city life.

Oasis was conceived with a vision to transform the urban experience for international students in Toronto, Canada. Recognizing the unique challenges and adventures that come with living in a new city, Oasis aims to provide a serene retreat that feels like a home away from home. Our brand name reflects the essence of our product, offering an enriched haven for all coffee enthuists while providing a perfect recharge to the busy city life.

The Inspiration Behind Oasis

The Inspiration Behind Oasis

For many international students, Toronto can feel like a desolate place, despite its opportunities and vibrant culture. The transition to a new country brings a mix of adventures, bitterness, and moments of bliss, but often lacks a sense of belonging and comfort. The fast-paced city life can be overwhelming, leaving little room for relaxation and genuine connection. Students need a space where they can escape the stress, feel secure, and freely express themselves.

For many international students, Toronto can feel like a desolate place, despite its opportunities and vibrant culture. The transition to a new country brings a mix of adventures, bitterness, and moments of bliss, but often lacks a sense of belonging and comfort. The fast-paced city life can be overwhelming, leaving little room for relaxation and genuine connection. Students need a space where they can escape the stress, feel secure, and freely express themselves.

Creative Approach

Creative Approach

Oasis addresses this need by creating a unique café environment that serves as a sanctuary amidst the urban chaos. Our brand identity is rooted in the concept of an oasis—a lush, serene retreat that offers comfort and respite. The design of our café is centered around natural elements, with an abundance of plants and soothing decor to create a peaceful atmosphere.

Oasis addresses this need by creating a unique café environment that serves as a sanctuary amidst the urban chaos. Our brand identity is rooted in the concept of an oasis—a lush, serene retreat that offers comfort and respite. The design of our café is centered around natural elements, with an abundance of plants and soothing decor to create a peaceful atmosphere.

Logo Design

Logo Design

The Oasis logo is a visual representation of our brand's essence. It features a topographic map, symbolizing the concept of an oasis in a desert landscape. The topographic lines evoke a sense of place and discovery, representing the journey of finding a sanctuary amidst the urban sprawl. The logo's earthy tones and organic lines reflect the natural, grounded nature of our café, reinforcing our commitment to creating a peaceful and welcoming environment.

The Oasis logo is a visual representation of our brand's essence. It features a topographic map, symbolizing the concept of an oasis in a desert landscape. The topographic lines evoke a sense of place and discovery, representing the journey of finding a sanctuary amidst the urban sprawl. The logo's earthy tones and organic lines reflect the natural, grounded nature of our café, reinforcing our commitment to creating a peaceful and welcoming environment.

Brand Identity

Brand Identity

Oasis's brand identity is meticulously crafted to reflect our core values of community and quality. The café's design features earthy tones, natural materials, and plenty of greenery to create a calming and welcoming space. Our packaging and promotional materials follow a cohesive aesthetic that reinforces the brand's serene and nurturing character.

Oasis's brand identity is meticulously crafted to reflect our core values of community and quality. The café's design features earthy tones, natural materials, and plenty of greenery to create a calming and welcoming space. Our packaging and promotional materials follow a cohesive aesthetic that reinforces the brand's serene and nurturing character.

Come as you are. Leave as a friend.

Come as you are. Leave as a friend.

Conclusion

Conclusion

The design of Oasis Coffee embodies our vision to offer a peaceful retreat for international students in Toronto, Canada. From our café’s serene atmosphere to the thoughtful elements of our logo and packaging, every detail reinforces our identity as a comforting oasis in the city. This consistency ensures that every interaction with our brand resonates with our values of peace, community, and quality.

The design of Oasis Coffee embodies our vision to offer a peaceful retreat for international students in Toronto, Canada. From our café’s serene atmosphere to the thoughtful elements of our logo and packaging, every detail reinforces our identity as a comforting oasis in the city. This consistency ensures that every interaction with our brand resonates with our values of peace, community, and quality.