Four Seasons of Fun Contest
Created promotional materials to drive sales for the 2024 contest
Duration
Duration
February - March 2024,
2 months
February - March 2024,
2 months
My Role
My Role
Graphic Designer
Graphic Designer
About the Project
About the Project
Four Seasons of Fun Contest is an exciting in-store promotion that offers customers a chance to win one of four seasonal recreational prizes, with over $40,000 in total prizes. We were responsible for designing a comprehensive Point of Purchase (POP) kit and managing the national promotion for this contest. Our objective was to create attractive and engaging promotional materials to boost customer participation and drive sales.
Four Seasons of Fun Contest is an exciting in-store promotion that offers customers a chance to win one of four seasonal recreational prizes, with over $40,000 in total prizes. We were responsible for designing a comprehensive Point of Purchase (POP) kit and managing the national promotion for this contest. Our objective was to create attractive and engaging promotional materials to boost customer participation and drive sales.
castle.ca
castle.ca
28K
28K
Total Visit
Total Visit
↑18.52%
↑18.52%
Last Month Change
Last Month Change
*July 2024 from Similarweb analytics
*July 2024 from Similarweb analytics
*July 2024 from Similarweb analytics
Conclusion
Conclusion
This project demonstrated my skills in designing effective promotional materials and working collaboratively on national marketing strategies. By successfully capturing the essence of seasonal fun, we transformed the contest into a visually appealing and engaging in-store experience. The Point of Purchase (POP) materials significantly boosted customer participation, resulting in a notable increase in website traffic. Visits to the Castle.ca website surged by 28,000, representing an 18.51% increase from the previous month. This outcome highlights the effectiveness of our promotional approach in driving engagement.
This project demonstrated my skills in designing effective promotional materials and working collaboratively on national marketing strategies. By successfully capturing the essence of seasonal fun, we transformed the contest into a visually appealing and engaging in-store experience. The Point of Purchase (POP) materials significantly boosted customer participation, resulting in a notable increase in website traffic. Visits to the Castle.ca website surged by 28,000, representing an 18.51% increase from the previous month. This outcome highlights the effectiveness of our promotional approach in driving engagement.
