Castle Merch Site
Designed an online ordering platform, resulting in elevated monthly orders by 150% in three months.
Duration
Duration
February - May 2024,
4 months
February - May 2024,
4 months
Skills
Skills
Website Design, UI Design
Website Design, UI Design
About the Project
About the Project
Castle Merch Site was set to revolutionize Castle Building Centres Group's ordering system by shifting from a PDF-based method to an online ordering platform. This transition also maintained the traditional PDF order forms, providing a seamless transition for members.
Castle Merch Site was set to revolutionize Castle Building Centres Group's ordering system by shifting from a PDF-based method to an online ordering platform. This transition also maintained the traditional PDF order forms, providing a seamless transition for members.
About the Client
About the Client
Castle Building Centres Group Ltd., established in 1963, stands as a prominent Canadian member-owned buying group specializing in Lumber, Building Materials, and Hardware. With a steadfast commitment to success, the company's primary focus revolves around supporting and enhancing the achievements of its independent member locations scattered across Canada.
Castle Building Centres Group Ltd., established in 1963, stands as a prominent Canadian member-owned buying group specializing in Lumber, Building Materials, and Hardware. With a steadfast commitment to success, the company's primary focus revolves around supporting and enhancing the achievements of its independent member locations scattered across Canada.
Challenge
Challenge
Castle’s ordering system was heavily reliant on PDF-based purchase methods, requiring members to download, fill out, and submit forms manually. While this process had served them well for years, it became clear that it was leading to inefficiencies. Members were spending valuable time on administrative tasks, which could have been better spent on business growth and customer service. There was also a growing demand for a more intuitive, digital solution that would streamline the ordering process. Additionally, the platform needed to cater exclusively to Castle members, which required the implementation of a secure login system to restrict access.
Castle’s ordering system was heavily reliant on PDF-based purchase methods, requiring members to download, fill out, and submit forms manually. While this process had served them well for years, it became clear that it was leading to inefficiencies. Members were spending valuable time on administrative tasks, which could have been better spent on business growth and customer service. There was also a growing demand for a more intuitive, digital solution that would streamline the ordering process. Additionally, the platform needed to cater exclusively to Castle members, which required the implementation of a secure login system to restrict access.
Client Hesitations:
Client Hesitations:
“The idea of transitioning from a long-standing, familiar system to something new was daunting for many of our members. We needed a solution that wouldn’t alienate those who preferred traditional methods while also encouraging a gradual shift to more efficient online ordering.”
“The idea of transitioning from a long-standing, familiar system to something new was daunting for many of our members. We needed a solution that wouldn’t alienate those who preferred traditional methods while also encouraging a gradual shift to more efficient online ordering.”
Solution
Solution
Castle Building Centres turned to our team to develop a solution that balanced innovation with familiarity. After analyzing their needs, we proposed a custom online ordering platform that would coexist with the traditional PDF-based system. This dual approach allowed members to place orders directly on the website while retaining the option to download and submit PDF forms.
Castle Building Centres turned to our team to develop a solution that balanced innovation with familiarity. After analyzing their needs, we proposed a custom online ordering platform that would coexist with the traditional PDF-based system. This dual approach allowed members to place orders directly on the website while retaining the option to download and submit PDF forms.
Conclusion
Conclusion
The project successfully streamlined the ordering process, enhancing overall member experience. Feedback from Castle Building Centres Group indicated high satisfaction with the new system's ease of use and the flexibility it provided, resulting in elevated monthly orders by 150% in three months.
The project successfully streamlined the ordering process, enhancing overall member experience. Feedback from Castle Building Centres Group indicated high satisfaction with the new system's ease of use and the flexibility it provided, resulting in elevated monthly orders by 150% in three months.
