This project demonstrated my skills in designing effective promotional materials and working collaboratively on national marketing strategies. By successfully capturing the essence of seasonal fun, we transformed the contest into a visually appealing and engaging in-store experience. The Point of Purchase (POP) materials significantly boosted customer participation, resulting in a notable increase in website traffic. Visits to the Castle.ca website surged by 28,000, representing an 18.51% increase from the previous month. This outcome highlights the effectiveness of our promotional approach in driving engagement.
This project demonstrated my skills in designing effective promotional materials and working collaboratively on national marketing strategies. By successfully capturing the essence of seasonal fun, we transformed the contest into a visually appealing and engaging in-store experience. The Point of Purchase (POP) materials significantly boosted customer participation, resulting in a notable increase in website traffic. Visits to the Castle.ca website surged by 28,000, representing an 18.51% increase from the previous month. This outcome highlights the effectiveness of our promotional approach in driving engagement.