Taiwan Seaweed
Rebranded Taiwan seaweed cultural heritage and achieved multiple awards
Project
Project
Academic Project
Academic Project
Collaboration with
Collaboration with
Chi-Man Hsu, Sin-Yu Li, Jia-Jun Lin
Chi-Man Hsu, Sin-Yu Li, Jia-Jun Lin
Duration
Duration
Feburary 2019 -
June 2020, 1.5 years
Feburary 2019 -
June 2020, 1.5 years
Skills
Skills
Graphic Design
Brand Development
Package Design
Graphic Design
Brand Development
Package Design
About the Project
About the Project
Taiwan Seaweed seeks to revive the declining seaweed industry on Taiwan's northeast coast by redesigning its brand. We focus on nine distinctive seaweed-growing locations to create educational, eco-friendly packaging that underscores seaweed's benefits and fosters a stronger connection to the region.
Taiwan Seaweed seeks to revive the declining seaweed industry on Taiwan's northeast coast by redesigning its brand. We focus on nine distinctive seaweed-growing locations to create educational, eco-friendly packaging that underscores seaweed's benefits and fosters a stronger connection to the region.
Motivation and Purpose
Motivation and Purpose
Taiwan Seaweed's goal is to breathe new life into the seaweed industry on Taiwan’s northeast coast by developing a brand that merges cultural heritage with ecological education. We strive to increase public awareness and appreciation of seaweed, encouraging sustainable consumption and supporting local communities.
Taiwan Seaweed's goal is to breathe new life into the seaweed industry on Taiwan’s northeast coast by developing a brand that merges cultural heritage with ecological education. We strive to increase public awareness and appreciation of seaweed, encouraging sustainable consumption and supporting local communities.
Creative Concept
Creative Concept
The creative concept focuses on establishing a brand image that combines local topography and seaweed. We introduce three product lines—dried seaweed, seaweed soup packs, and seaweed seasoning—based on nine distinctive seaweed-growing locations in northeast Taiwan. The packaging includes educational information about seaweed's growth, benefits, and ecological impact. Our eco-friendly design features single-color printing, eco-ink, and recycled corrugated paper, improving brand recognition and promoting northeast Taiwan's delicious seaweed.
The creative concept focuses on establishing a brand image that combines local topography and seaweed. We introduce three product lines—dried seaweed, seaweed soup packs, and seaweed seasoning—based on nine distinctive seaweed-growing locations in northeast Taiwan. The packaging includes educational information about seaweed's growth, benefits, and ecological impact. Our eco-friendly design features single-color printing, eco-ink, and recycled corrugated paper, improving brand recognition and promoting northeast Taiwan's delicious seaweed.
Package Design
Package Design
The packaging design and modeling were inspired by ocean waves and the terrain of the algal islet to mirror Taiwan's natural ecology. Packaging materials and structure are assembled with delicate consciousness to the environment, further strengthening the trust and relationship between the seaweed brand and its eco-friendly consumers.
The packaging design and modeling were inspired by ocean waves and the terrain of the algal islet to mirror Taiwan's natural ecology. Packaging materials and structure are assembled with delicate consciousness to the environment, further strengthening the trust and relationship between the seaweed brand and its eco-friendly consumers.
Conclusion
Conclusion
Taiwan Seaweed has rejuvenated the seaweed industry on Taiwan's northeast coast, integrating local culture with ecological sustainability. Our creative design has earned multiple awards, showcasing the brand's success in increasing public awareness and appreciation of seaweed's benefits.
Taiwan Seaweed has rejuvenated the seaweed industry on Taiwan's northeast coast, integrating local culture with ecological sustainability. Our creative design has earned multiple awards, showcasing the brand's success in increasing public awareness and appreciation of seaweed's benefits.
Supervising Professor
Chien-Hsun Chen, Cheng-Ta Lee
Photography
LONG NA CO., LTD
Supervising Professor
Chien-Hsun Chen, Cheng-Ta Lee
Photography
LONG NA CO., LTD
Awards
Awards
